It’s official: We’re within the golden age of concealers. After sufficient bronzy, multiuse highlighter and cream blush launches to color one million cheeks, manufacturers have turned their consideration to a decidedly extra common mainstay: the standard concealer. However these aren’t the crusty, cakey concealers of the previous—at this time, masking darkish circles, blemishes, and imperfections are simply desk stakes. These modern-day concealers are extra revolutionary than ever, and so they’re doing a complete lot greater than merely protecting up. Suppose active ingredients that improve skin over time, self-setting formulation that permit customers eschew powder, and light-as-air textures that also pack a punch within the protection division.
However with so many choices, and 4 of probably the most anticipated concealer launches of the season hitting the market in fast succession—the Makeup by Mario SurrealSkin Awakening Concealer ($29) on August seventeenth, the Tower29 Swipe All-Over Hydrating Serum Concealer ($22) on August nineteenth, the Live Tinted HUESKIN Serum Concealer ($26) on August twenty second, and the Haus Labs Triclone Skin Tech Hydrating Concealer ($32) on September seventh—it may be laborious to determine which method is best for you.
That can assist you lower by way of the chatter and discover your excellent match, we put the 4 concealers face to face (to face to face) and shared our unfiltered ideas.
Makeup by Mario, SurrealSkin Awakening Concealer — $29.00
Ingredient callouts:
- Caffeine: An anti-inflammatory that helps fade darkish spots and scale back puffiness.
- Fermented Marine Microorganisms: An ingredient that smooths pores and skin with “collagen-like” stimulation and a visual tightening impact.
- Lengthy-wearing, crease-proof method
- Proprietary “Elevate and Lock” expertise self-sets for a naturally lifted complexion
- Pure, skin-like end
- Medium, buildable protection
- 22 shades
Mario Dedivanovic’s much-anticipated concealer launched to largely constructive opinions from followers and wonder editors alike. The aim, in response to Dedivanovic himself, was to create a concealer that allowed folks to make use of much less product and powder. To realize this, he opted for a excessive focus of pigments with a mushy matte end—in consequence, a little bit goes a good distance. He additionally applied the model’s Elevate and Lock Know-how, which makes use of caffeine to depuff and promote circulation (or carry) and contains a self-setting method (lock). It’s equally as adept at protecting darkish circles and blemishes as it’s at sculpting and shaping.
Should you battle with dryness, particularly within the undereye space, we recommend layering a hydrating serum and moisturizer beneath—the concealer tends to cling to drier areas, which may trigger caking and creasing after just a few hours of damage. And due to the self-setting method, it has the very best long-wearing outcomes of the bunch; no want to fret about powder except you run notably oily. It additionally supplies probably the most protection (although the Haus Labs method is barely ever-so-slightly much less), which is necessary to bear in mind.

Tower28, Swipe All-Over Hydrating Serum Concealer — $22.00
Ingredient callouts:
- Hyaluronic Acid: A water-binding molecule that hydrates to maintain pores and skin wanting supple, easy, and bouncy.
- Centella Asiatica Leaf Extract: A plant extract that soothes and calms delicate pores and skin.
- Lysine: An amino acid that stops dryness and helps collagen manufacturing.
- Light-weight, non-comedogenic, fragrance-free, alcohol-free method that’s sensitive-skin secure
- Hydrating, skin-like end
- Medium, blendable protection
- 20 shades
- Restricted shade choices for pores and skin with cool undertones
Tower28’s aptly named Serum Concealer units itself aside with its ultra-thin texture that seamlessly glides throughout the pores and skin like—you guessed it—a serum. Regardless of the marginally watery really feel, it packs an actual punch, providing true medium protection that hydrates the pores and skin to keep away from clinging to any dry patches. And, like the remainder of Tower28’s choices, this concealer was formulated with delicate pores and skin in thoughts, that means it’s ultra-gentle and received’t clog your pores. It concurrently hydrates, soothes, and calms irritated pores and skin because of hyaluronic acid and Centella Asiatica leaf extract. In the meantime, the pigments are coated in lysine, an amino acid that helps collagen manufacturing and prevents dry pores and skin. Plus, the method is actually buildable; it may be layered with out caking up or creasing. The result’s a extremely blendable concealer with a pure end that appears like second pores and skin. We’d liken it to an important pores and skin tint: The light-weight method supplies skin-like protection that successfully conceals imperfections with out wanting makeup-y.
Should you’re a fan of no-makeup make-up, that is your new finest buddy. The shade vary leans extra towards heat and impartial undertones, with just one true cool-toned possibility, so it may not be probably the most common decide. And whereas the end is certainly skin-like, it leans extra towards dewy than matte.

Live Tinted, HUESKIN Serum Concealer — $26.00
Ingredient callouts:
- Niacinamide: A type of vitamin B3 that brightens, moisturizes, improves pores and skin texture, and fights indicators of growing old.
- Caffeine: An anti-inflammatory that helps fade darkish spots and scale back puffiness.
- Bakuchiol: A hydrating plant-based ingredient that helps scale back hyperpigmentation and zits and will increase pores and skin firmness.
- Hyaluronic acid complicated: A mix of 5 hyaluronic acids at totally different molecular ranges to assist retain moisture and enhance pores and skin elasticity.
- Light-weight method
- Creamy, blendable texture
- Medium-to-full, buildable protection
- Clinically examined for as much as 12 hours of damage
- 20 shades
The Stay Tinted HUESKIN Concealer has a texture just like Tower28’s (learn: serum-like), whereas offering protection on par with the likes of Make-up by Mario and Haus Labs. Herein lies its fundamental differentiating issue: It truly is the very best of each worlds, with light-weight texture and medium-to-full protection. There’s additionally the method, which incorporates lively ranges of niacinamide, hyaluronic acid, bakuchiol, and caffeine to enhance the looks of darkish spots and hyperpigmentation over time. As for packaging, the wand contains a paintbrush-like applicator, which makes for straightforward on-the-go software and extra exact spot-concealing. It dries down barely cheesy (simply barely although!), which helps the concealer grip the pores and skin and keep away from caking all through the day.
Given the light-weight, nourishing method, it’s an important decide for many who don’t love the texture of make-up however nonetheless need the protection. And, because the method has so many lively substances, it makes pores and skin look higher with every put on.

Haus Labs, Triclone Skin Tech Hydrating Concealer — $32.00
Ingredient callouts:
- Niacinamide: A type of vitamin B3 that brightens, moisturizes, improves pores and skin texture, and fights indicators of growing old.
- Fermented arnica: A homeopathic herb containing anti-inflammatory properties that scale back the looks of redness and irritation.
- Hyaluronic acid complicated: A proprietary mix of hyaluronic acid that helps plump and hydrate the pores and skin.
- Light-weight, non-comedogenic, mica-free method
- Made with versatile pigments to seamlessly adapt to the pores and skin
- Medium, buildable protection
- 31 shades
Haus Labs boasts the thickest method consistency-wise—although to be truthful, what feels a bit goopy upon software rapidly blends out into an attractive veil of blurred protection with a light-as-air really feel. Whereas the model describes the protection as medium, we’d say it’s nearer to medium-plus, although it will possibly simply be constructed as much as full protection.
Not solely have been we capable of finding our excellent colour match amongst its 31 shades (greater than any of the opposite concealers), however the versatile pigments additionally made it simple to oscillate between just a few totally different shades relying on our present tan state of affairs. It blends out simply and leaves what we’d name a mushy sheen behind—it’s not outright dewy, however definitely not matte, although it will possibly simply be mattified with a little bit of powder. It additionally performs extremely effectively over time; assume little to no creasing or caking for hours on finish.
That is positively a extra hydrating method, so it’s finest suited to dry and regular pores and skin varieties—although don’t rule it out when you run oilier. In that case, merely skip the attention cream and persist with a light-weight moisturizer beneath. Should you’re a fan of the Haus Labs basis, we’d say this concealer is a no brainer. However even when you weren’t, it truly is in contrast to any concealer we’ve tried earlier than and that alone makes it well worth the buy.
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